Designers are undeterred and see a new breed of bling

Aug 21, 2008 | 12:22 PM |

Jewelry designers say they aren't compromising their work as a result of higher precious metal costs.

Rolex Watch USA Inc., New York, sells a large number of all-gold, all-stainless and gold-stainless combination watches. Despite the high cost of raw materials, a Rolex spokeswoman said the company's designers are maintaining what they've always done. "I don't think we'll see any change in the line," she said. "We don't compromise on the quality of the product. Customers know they'll have a high-quality piece that they can trust."

Chris Ploof, a jewelry designer that runs Chris Ploof Studio in Rutland, Mass., and serves as a technical consultant for the Palladium Alliance International, said the potential for substitute materials in the jewelry business exists now that gold and platinum are so expensive.....





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