AISI uses ad campaign in effort to win over policymakers

Dec 27, 2006 | 11:49 AM | Rory Carroll

The board of the American Iron and Steel Institute has approved a $2-million campaign aimed at convincing policymakers and their staff that the steel industry is high-tech, environmentally friendly and globally competitive, after seeing strides in the perception of the industry in Washington.

The money will be used to purchase space on Washington radio stations, in Metro subway cars and stations most frequently used by government decision makers, and in Capitol Hill publications.....





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