AISI uses ad campaign in effort to win over policymakers
Dec 27, 2006 | 11:49 AM
| Rory Carroll
The board of the American Iron and Steel Institute has approved a $2-million campaign aimed at convincing policymakers and their staff that the steel industry is high-tech, environmentally friendly and globally competitive, after seeing strides in the perception of the industry in Washington.
The money will be used to purchase space on Washington radio stations, in Metro subway cars and stations most frequently used by government decision makers, and in Capitol Hill publications.....
To access AMM's full content, please log in below. If you do not have an AMM account, we invite you to take a free trial or subscribe below.
Already a registered amm.com user?
Access to amm.com editorial content is granted only to paid subscribers and trialists. If you do not have an active account in your own name, please either subscribe or take a trial and you will have instant access to amm.com content. Sharing your login credentials with individuals who are not subscribers represents a violation of AMM copyright.
Every morning, every minute no matter how often you follow the markets, there's an AMM subscription to fit your needs.
Not sure if you are ready to invest in a subscription right now? Take a free, no-obligation trial. Start your free trial today.