AISI tries to win over policymakers with ads

Dec 29, 2006 | 01:12 PM | Rory Carroll

The board of the American Iron and Steel Institute has approved a $2-million campaign aimed at convincing policymakers and their staff that the steel industry is high-tech, environmentally friendly and globally competitive.

The money will be used to purchase advertising space on Washington radio stations, in Metro subway cars and stations frequently used by government decision-makers, and in Capitol Hill publications.....





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