After weathering storm, sky's the limit for metal roofs

Oct 01, 2010 | 07:07 AM | Lisa Gordon

The recession has left the metal roofing market slightly weathered, but its impact has certainly been far less severe than on other sectors of the construction industry. And while metal roofing demand might be down this year, according to some, the product continues to grow in popularity and gain market share vs. the dominant asphalt shingle roof sector.

"For 2009, the statistics are telling us that (metal roofing) is down to 9 percent of the market, but 10 years ago metal roofs had 3 percent of the market," said Bill Hippard, vice president of sales at St. Louis-based Precoat Metals, a coil coating facility that services metal roofers. "In 2008 it hit 9.75 percent .?.?. for a product to only lose three quarters of a percent in a down market shows that our sector is still enjoying success."

While bullish on the potential continued growth for metal roofs, another expert agreed that demand has retreated this year. "Metal roofing is not as strong as it was this time last year. What I am hearing is buyers have their hands in their pockets and are afraid to make the financial commitment," said John Packard, publisher of Steel Market Update, who spent more than 30 years working in the flat-rolled steel side of the business, with an emphasis on coated products.....

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