Know your place, embrace relationships: Nelsen exec

Oct 14, 2011 | 01:51 PM | Corinna Petry

Tags  James Sarwark, Nelsen Steel cold-finished steel bar, sales staff, training, relationships, communications, corinna petry

CHICAGO — Successful operations management requires a keen eye for developing people, as well as knowing processes and who you are, according to a Nelsen Steel Co. executive.

Although outside salespeople are the stars of any company, it’s inside salespeople—those who have to satisfy new customers and take special care of existing ones—who "do the heavy lifting," James Sarwark, director of sales and marketing at the cold-finished carbon and alloy steel bar producer, said at AMM’s Steel Long Products Conference in Chicago. "But we hire them, send them into the pits and say ‘good luck.’"....

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