From grill to trunk, as green as you can get

Sep 24, 2012 | 06:20 PM |

How far would the folks at the corporate wheel of the “ultimate driving machine” venture to maximize sustainability throughout the value chain linking BMW’s all-electric i3 vehicle to its upstream vendors, upscale customers and ultimately end-of-life recyclers?The apparent answer is as far as it takes. The BMW Group, which has been pounding the sustainability pavement since the early 1970s, is sourcing materials and manufacturing knowhow and muscle from as nearby as the farms of Southern Germany and forests of Europe to as far away as Japan and the West Coast of the United States.In search of readily available, clean and renewable local....





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