In stainless, it's survival of the nichest
Sep 27, 2012 | 10:29 AM
| Michael Cowden
CHICAGO To survive in the stainless steel business, a company has to either find a profitable niche or be a low-cost producerand in North America, its difficult to be the latter, according to former RathGibson LLC chief executive officer Mark Essig.
Succeeding in a niche means rethinking a companys focus and organization as well as investing in innovation, Essig said.
The Janesville, Wis.-based specialty tubular producer had become too focused on speculating on inventory and overly confident about the value of its brand, he said. The RathGibson brand was well-recognized, but it wasnt creating value or instilling respect in the market.....
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