Parting Shots: Time for the steel industry to play offense on automotive

Sep 30, 2012 | 07:00 PM | Thomas C. Graham

Tags  Ford Motor Co., F-150, General Motors, Chrysler Group, Toyota Motor Corp., Corporate Average Fuel Economy Standards, CAFE, RG Steel ThyssenKrupp AG

Ford Motor Co. announced in the last week of July its intention to redesign the F-150 pickup truck, replacing its steel body with aluminum. General Motors Co. and Chrysler Group LLC seconded that motion in the last week of August, announcing plans to replace steel with aluminum in their pickup trucks. Significantly, we have not yet heard from Toyota Motor Corp.

Hard on the heels of these two body blows came an announcement by Pittsburgh-based Alcoa Inc. that it had received an order to supply aluminum alloy drill pipe to a customer operating in the Marcellus shale. The significance of these three events cannot be overemphasized. ....

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