Beaches, bikinis and now BMW
Oct 24, 2012 | 06:28 PM
| Jo Isenberg
Sticking with a strategic mandate that "production follows the market"and with a jumpstart from the Brazilian government in the form of its recently adopted Inovar Auto legislationBMW Group has submitted an investment proposal to Brasilia to build a planned $260-million auto plant slated to begin production in 2014.
"Brazil is a market with tremendous potential for the future for the BMW Group," Ian Robertson, a member of BMWs management board whos responsible for sales and marketing, said in a statement. "For that reason we are strengthening our long-term commitment to this country. This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas."....
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