Beaches, bikinis and now BMW
Oct 24, 2012 | 06:28 PM
| Jo Isenberg
Tags
The BMW Group,
Brazil,
auto plant,
Brasilia,
investment,
domestic content,
legislation,
Inovar Auto policy
Ian Robertson
Sticking with a strategic mandate that "production follows the market"—and with a jumpstart from the Brazilian government in the form of its recently adopted ‘Inovar Auto’ legislation—BMW Group has submitted an investment proposal to Brasilia to build a planned $260-million auto plant slated to begin production in 2014.
"Brazil is a market with tremendous potential for the future for the BMW Group," Ian Robertson, a member of BMW’s management board who’s responsible for sales and marketing, said in a statement. "For that reason we are strengthening our long-term commitment to this country. This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas."....
To access AMM's full content, please log in below. If you do not have an AMM account, we invite you to take a free trial or subscribe below.
Already a registered amm.com user?
Access to amm.com editorial content is granted only to paid subscribers and trialists. If you do not have an active account in your own name, please either subscribe or take a trial and you will have instant access to amm.com content. Sharing your login credentials with individuals who are not subscribers represents a violation of AMM copyright.
Every morning, every minute — no matter how often you follow the markets, there's an AMM subscription to fit your needs.
Subscribe Now
Click Here
Not sure if you are ready to invest in a subscription right now? Take a free, no-obligation trial. Start your free trial today.
Take a Free trial
Click Here