Beaches, bikinis and now BMW

Oct 24, 2012 | 06:28 PM | Jo Isenberg

Tags  The BMW Group, Brazil, auto plant, Brasilia, investment, domestic content, legislation, Inovar Auto policy Ian Robertson

Sticking with a strategic mandate that "production follows the market"—and with a jumpstart from the Brazilian government in the form of its recently adopted ‘Inovar Auto’ legislation—BMW Group has submitted an investment proposal to Brasilia to build a planned $260-million auto plant slated to begin production in 2014.

"Brazil is a market with tremendous potential for the future for the BMW Group," Ian Robertson, a member of BMW’s management board who’s responsible for sales and marketing, said in a statement. "For that reason we are strengthening our long-term commitment to this country. This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas."....





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