Japan steel industry targets Asian markets
Nov 30, 2012 | 03:51 PM
| Jo Isenberg-O’Loughlin
TOKYO As it faces monumental currency, economic, geopolitical and global competitiveness challenges, Japans integrated steel industry is banking on innovation in the form of a technology push and targeted investments in Southeast Asias "little tigers" to capture growth in a global market long on supply and short on demand.
Members of the Japan Iron and Steel Federation (JISF) International Trade and Cooperation Grouppart of JISFs Market Research and International Economic Affairs divisionspoke with AMM in Tokyo this past week on the health of Japans key consuming sectors, the pulse of its export markets and the rising tide of steel imports, particularly from South Korea.
The meeting took place as tensions continue to simmer between Japan and China over territorial rights to the Senkaku Islands in the East China Sea and a steady shift in Japans market focus and growth strategy to Southeast Asia and away from the West and the United States. ....
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