Outokumpu ramps up Calvert stainless mill

Jan 25, 2013 | 02:27 PM | Daniel Fitzgerald

Tags  Outokumpu Stainless USA, Outokumpu, Michael Wallis, Calvert, Alabama, stainless steel market, stainless prices, ThyssenKrupp Stainless USA Inoxum

NEW YORK — Outokumpu Stainless USA LLC says it plans to be “competitive on pricing” as it targets a 25-percent share in the North American stainless market by 2014.

With the company currently ramping up production at the Calvert, Ala., facility it acquired through a 2012 merger with Duisburg, Germany-based Inoxum Group, parent of ThyssenKrupp Stainless USA LLC, chief executive officer Michael Wallis told AMM that the company is preparing to gain market share.
“Our intention is to be competitive on pricing,” Wallis said. “It’s what I’ve told all our customers, and I’ve visited with many of them in the last six months. Our goal is not to undercut on pricing; our goal is to be competitive. We believe we’ll take market share as we ramp up this facility because of the capabilities and superior-quality products.” ....

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