Borusan US mill to compete on expertise: exec

Feb 06, 2013 | 03:52 PM | Thorsten Schier

Tags  Buddy Brewer, Borusan Mannesmann, Borusan Mannesmann Pipe U.S., 6th annual Steel Tube and Pipe Conference, steel, tube, pipe, Thorsten Schier

NEW YORK — Turkish tube and pipe producer Borusan Mannesmann plans to compete in the domestic market on technology, efficiency and expertise rather than price when it completes its planned 300,000-ton-per-year, $150-million welded oil country tubular goods (OCTG) mill in early 2014.

"We feel that we have value to give to a customer, and we absolutely will not compete on price. If anyone’s hoping that we’re going to be the low-cost provider in the market, they’re going to be disappointed," Buddy Brewer, chief executive officer of subsidiary Borusan Mannesmann Pipe U.S. Inc., said on the sidelines of AMM’s 6th annual Steel Tube and Pipe Conference in Houston.....

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