ASD looking to close membership gap

Apr 08, 2013 | 01:44 PM | Frank Haflich

Tags  steel distributors, Association of Steel Distributors, ASD, Lisa Goldenberg, Marc Saracco, Frank Haflich

PALM DESERT, Calif. — The Association of Steel Distributors (ASD) is determined to regain the critical mass that it has lost over the past 15 years, and is looking to the younger generation of family held service centers to help meet its goal.

"We’re definitely struggling with our membership, but it’s on the upswing," ASD president Lisa Goldenberg told AMM in an interview at the group’s annual conference in Palm Desert.

Consolidation among distributors has taken a toll on membership, but other factors also have played a role. One of ASD’s best-known benefits among service centers previously was that business was encouraged and actually done at meetings, where steel buy-sell lists were circulated, but these activities were dropped due to antitrust considerations, she said.....

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