Timing crucial as Novelis targets recycling goals
Apr 09, 2013 | 10:51 AM
| Jethro Wookey
LONDON Derek Prichett, vice president of global recycling at Novelis Inc., is confident that the company can source enough scrap metal to hit its interim goal of 50-percent recycled content in its products by 2015, but acknowledges that things will get harder beyond that as it targets 80-percent recycled material by 2020.
When entering new markets with recycling capacity, timing is crucial, he told AMM sister publication Metal Bulletin.
Timing is everythingtoo early, and the financial returns are unacceptable. Too late, and you miss the opportunity, Prichett said.
Atlanta-based Novelis last public announcement on the progress toward its target was at Metal Bulletins 27th International Aluminium Conference in Moscow, where the company said it had reached a recycled content of 42 percent.
Were very comfortable we have a firm plan and projects approved to get to 50 percent by 2015, Prichett said.
In November, Novelis broke ground on what it is predicting will be the worlds largest aluminum recycling center, in Nachterstedt, Germany (amm.com, Nov. 27). ....
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