Hydro exec talks ‘frictions’ of integration
Jun 20, 2013 | 04:23 PM
| Michael Cowden
NEW YORK As an integrated aluminum producer, Norsk Hydro ASA is in a unique position to address customers concerns all along the supply chain.
But it must also reconcile the different, and sometimes competing, objectives of its individual business segments, Hydro Aluminum Metals USA LLC president Matt Aboud said June 20 at AMMs Aluminum Summit in New York.
Hydros upstream bauxite and alumina business focuses on extracting the best raw materials available, its midstreamwhat others might refer to as primarydivision looks at pricing and improving processes, and its downstream sector focuses more on customer relationships.
Midstream is the "prototypical commodity business, so well go to war over a couple dollars a ton because ... every dollar really counts," Aboud said. But on the downstream side, "its all about the customers," their needs and providing solutions to them, which creates "frictions" between the divisions, he said.....
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