Severstal vp switch will not alter strategy

Sep 25, 2013 | 04:46 PM | Catherine Ngai

Tags  steel, Severstal North America LLC, Sachin Shivaram, vice president, commercial, leadership changes, commercial division, Thomas Marchak executive appointments

NEW YORK — Severstal North America LLC will not alter its marketing and sales strategy despite a change at the top of the Russian-owned steelmaker’s commercial division, according to the company’s newest vice president, Sachin Shivaram.

"In terms of strategy, nothing is going to change. I think we have a great strategy in place, particularly with an excellent position in the automotive market," he told AMM in an interview. "We’re absolutely committed to that and we’re also committed to our customers. Nothing changes. This is just a change in people and not a change in commercial strategy."

In the past three weeks, the Dearborn, Mich.-based company has announced new appointments in its highest executive positions, including Saikat K. Dey as chief executive officer (, Sept. 3) and Olga Petrova as chief financial officer (, Sept. 16). Shivaram was named vice president of commercial Sept. 24 (, Sept. 24).....

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