North American can market still important: Novelis exec

Oct 16, 2013 | 04:38 PM | Michael Cowden

Tags  aluminum, Novelis, Marco Palmieri, aluminum cans, Evercan, recycled content, magnesium, beverage can Michael Cowden

CHICAGO — The North American can market remains important to Novelis Inc. even if it is in decline and unlikely to reverse course in the short term, a company executive said.

Besides remaining a large-volume market, it may also see growth in the future, particularly if Novelis can develop a can made with 100-percent recycled material, Marco Palmieri, senior vice president and president of Novelis North America, said in an interview with AMM.

Such a product, referred to by the Atlanta-based aluminum company as "Evercan," has the "potential to be a game-changer in the market," Palmieri said. The current decline in can demand is driven in part by health-conscious consumers drinking less soda and opting instead for healthier beverages.....

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