Auto could shift to secondary metal: Novelis
Dec 17, 2013 | 05:31 PM
| Michael Cowden
CHICAGO Secondary aluminum could one day be automakers primary choice, a Novelis Inc. executive told AMM.
"They are not in that position yet, but they are asking. They want to be," Marco Palmieri, senior vice president and president of Novelis North America, said Dec. 17. "And I really believe that in the medium- to long-term, that will become a reality."
Such a potential step change would likely be driven not only by automakers specifying recycled content rather than primary metal in their aluminum orders, but also by younger buyers who are increasingly aware of the benefits of recycling, Palmieri said.....
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