Novelis to fight for scrap, step up investments

Apr 02, 2014 | 02:18 PM | Michael Cowden

Tags  Marco Palmieri, Novelis, scrap, UBCs, automotive aluminum, aluminum, Michael Cowden

SAN ANTONIO — Novelis Inc. is prepared to compete hard for scrap to meet its recycled content goals and increased automotive demand, a company executive said.

But to hit those targets—80-percent recycled content by 2020 and 50 percent by 2015—the Atlanta-based company will have to compete and invest in its scrap capabilities in North America, Novelis North America president Marco Palmieri said.

"We will be there (80 percent by 2020)," he said during a press conference at the Aluminum Association’s spring meeting in San Antonio April 2. "We have a very good idea of what we have to do, but it will require more investments in North America in recycling capacity. And we will have to work ... to develop new alloys and new products that can use more scrap and less primary."....

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