Threat of steel alternates in auto ‘real’: USS

Apr 30, 2014 | 03:47 PM | Michael Cowden

Tags  U.S. Steel, Mario Longhi, automotive, high-strength steel, Pro-Tec, market share battle, aluminum, Ford F-150

PITTSBURGH — U.S. Steel Corp. is pushing hard to replace mild steels with new high-strength steels as it fights to fend off competing materials in the automotive sector, the company’s top executive said.

"We see these challenges from other materials as real, but believe that we have, and are still creating, steel solutions," U.S. Steel president and chief executive officer Mario Longhi said during an April 30 earnings conference call.

Longhi didn’t name specific competing materials, but aluminum companies are gearing up for what they expect to be a big jump in demand for aluminum sheet as automakers—aiming to boost fuel economy—increasingly substitute the light metal for steel (, April 9). Dearborn, Mich.-based Ford Motor Co., for example, plans to make an aluminum-bodied F-150 starting with the 2015 model year (, Jan. 13).....

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