Aluminum not priced out of auto market: exec

May 05, 2014 | 04:06 PM | Nathan Laliberte

Tags  Novelis, Tom Boney, aluminum, Bernstein Investment Research & Management, Ford Motor, Volkswagen, Acura, steel auto

NEW YORK — Novelis Inc. lambasted an analyst’s claim that aluminum usage in automotive production is unlikely to exceed steel usage until cost efficiencies improve.

"It’s simply not credible to suggest aluminum is getting priced out of the auto market at the very moment when aluminum is winning historic gains in automotive," Tom Boney, vice president and general manager of Novelis’ North American automotive business, told AMM in response to a report issued by Bernstein Investment Research & Management senior analyst Paul Gait.

If "steel can do everything aluminum does but cheaper, how do you explain aluminum’s more than 40 years of uninterrupted market penetration growth?" Boney asked.....





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