Steel is fighting back vs. auto aluminum sheet

May 07, 2014 | 06:50 PM | Michael Cowden

Tags  material substitution, U.S. Steel, Douglas Matthews, ArcelorMittal, Michael Rippey, Deutsche Bank, Dieter Hoeppli, advanced high-strength steel Ford

INDIANAPOLIS — After being slow to join the battle against automotive aluminum sheet, the steel industry is fighting back with new advanced high-strength steels, industry executives said May 7.

And despite aluminum’s gains, steel should continue to benefit thanks to a strong automotive market and limited aluminum production capacity, steel executives said at a town hall forum at the Association for Iron and Steel Technology’s annual AISTech conference in Indianapolis.

"Our industry maybe was a little lethargic to respond to that threat. ... It was an eye-opening experience to realize that we need to move—and move swiftly—to get caught up so that we are the material of choice for our customers," Douglas R. Matthews, senior vice president of U.S. Steel Corp.’s North American flat-rolled operations, said.....

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