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Steel Success Strategies XXX sets high goals for event

May 31, 2015 | 08:00 PM | AMM staff


Hundreds of international steel industry executives, analysts and other experts are expected to gather in June at AMM’s Steel Success Strategies XXX Conference in New York City to get the best insight into the health of the industry halfway through 2015, and to take advantage of networking and business opportunities.

The conference, scheduled for June 8–10 at the Sheraton New York Times Square Hotel and co-sponsored by World Steel Dynamics Inc., offers a chance to get both a North American and a global perspective on the industry. (To learn more or register, visit amm.com.)
The 30th version of the conference continues to be the premier event in the steel industry calendar. Top-level executives provide their insight and forecast for how the steel industry will fare in the coming years. Steel Success Strategies XXX covers world steel markets, steel industry, iron ore derivative, steel derivatives, raw materials, logistics, steel technology and more, as well as providing unrivaled networking opportunities and strategic outlook from the industry’s biggest players.

This year highlighted speakers include Lourenco Goncalves, chairman, president and chief executive officer of Cliffs Natural Resources Inc., and John J. Ferriola, chairman and chief executive officer of Nucor Corp. This year’s program will include panels and seminars on automotive demand, the future of the North American Steel industry, an international focus on how the global industry is faring, a discussion on the slowdown in the Chinese economy and the implications this has for the US steel industry, and raw materials such as iron ore, direct-reduced iron (DRI) and scrap.

One of the highlights taking place alongside the event will be the June 9 dinner and ceremony honoring this year’s winners of the AMM Awards for Steel Excellence. The awards, now in their sixth year, recognize best-in-class companies in steel and related industries. This year, a number of different companies are being honored in 15 distinct categories spanning the steel supply chain.
“This year we received a record number of outstanding nominations from across the steel supply chain and from those who supply critical services to the steel industry,” Bristol Voss, editor-in-chief of AMM, said. “Nearly 80 category nominations were received, our largest number to date.  We believe these finalists represent the highest-achieving companies of the recent past in their respective industry segments.”

With attendance from every major steelmaker around the world, Steel Success Strategies XXX delegates form a veritable who’s-who list of the global steel industry. Delegates are expected to include representatives from steel mills, steel and raw material traders, iron ore producers, automotive manufacturers, technology providers, construction companies, brokers, engineering and strategic consultants, shipping companies, galvanizers, service centers and more.

Markets have been difficult in recent months, a topic that steel industry leaders and experts are expected to address, while also touching on where the likely bright spots are and how businesses can take advantage of them.

Scheduled key conference topics include sessions on logistics, transportation and new technologies, as well as:

• “Technology: Steel manufacturing trends” – Industry leading original equipment manufacturers (OEMs) will highlight new innovations in steel production that can drive real energy savings, yield improvements and operating profit.

• “Technology: Evolving alternative iron production” – Industry pioneers will highlight the latest developments to leverage affordable natural gas to produce DRI as a profitable hedge against blast furnace iron and metallic scrap.

• “International: Bigger Threats; Faster Response” – How are mills responding to a rapidly changing steel world? In what way are global trade patterns changing? The continuing impact of endemic Chinese oversupply.

• “North America: Reality trumps illusion” – Is U.S. sheet-rolling capacity insufficient? Can the U.S. industry still grow if the government does not adopt protectionist measures? What has been the success of new DRI plants? The increase in global manufacturers locating plants in the United States—will this continue and to what extent?

• “Automotive: Autobody warfare: Aluminum attack” – Is there infinite growth for aluminium automotive sheet? What is the impact of smaller, more fuel-efficient engines? Will automotive companies pay a high price to save the last pound? What is the effect of new plant expansions in the United States and Mexico? Examining the price and usability of more advanced high-strength steels.

• “China & developing world: China the perpetual profit destroyer?” – Can Chinese mills be stopped by trade suits? Is a sizable decline in Chinese steel demand in the next decade a certainty? How long can the Chinese sustain production at marginal cost? Is Chinese residential construction over the cliff?

• “Metallic balances: The indisputable driving force” – Will China become a major scrap exporter? The end of the iron age: How far can it drop? What is the impact of new coking coal capacity in Mongolia and Mozambique? Low ocean freight rates: a calamity or a savior? Are market shares too low for major suppliers to reduce output?

In addition to the panels, two other conference highlights will include the 16th “Willy Korf Award for Young Excellence,” which will  honor Tobias Brune, research associate, Department of Ferrous Metallurgy, RWTH Aachen University in Germany, and the 25th “Willy Korf/Ken Iverson Steel Vision Award,” which  will honor Gianpietro Benedetti, chairman and chief executive officer of Italy-based Danieli & C. Officine Meccaniche SpA.



 

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