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This is your insider’s guide to the metals industry, with in-depth commentary and analysis by AMM’s executive editor. Separate from AMM's daily news coverage, AMM Inner Circle will offer market intelligence of a different kind. This is where you can get inside the heads of industry executives and market experts, where conversations happen, where our editors can share some of their insights outside of the constraints of traditional news and market stories. We'll take you behind the numbers and explain what they mean, post a wealth of reference material, and really dig into the issues facing the market today - join the Inner Circle and gain access to a new level of market intelligence. 

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Dec 06, 2012 | 05:05 PM

. . . to the what?

Tags  Belarus, Belarusain steelmaker, company calendar, female employees, steel pinups, steel product promotion, blogosphere

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You could call it "raw" steel.

From the blogosphere comes news—and some spicy show-and-tell to boot—that a Belarusian iron and steel mill has published and is distributing what’s bound to be a collectors’ item in the form of a wall calendar featuring its most curvaceous female employees sans hardhat and almost everything else.

Inner Circle does not speak Belarusian so is at a loss to differentiate between Miss January and Miss December. And since we haven’t seen the calendar up close and personal, Inner Circle can’t vouch for its authenticity, the blogger who got his hands on it, or even what format the calendar is in, electronic or print.

But we do recognize many of the product and mill processing shots strategically placed here, there, and everywhere across the 12 months of the year and the employees/models said to be serving the days of the year up to the mill’s customers and suppliers. Images of finished bar, rebar and pipe and tube are carefully interspersed with artsy overlays of molten steel pouring into a ladle, just-cast blooms and billets and tons of sparks and glow.

If you’d like to take a closer look, e-mail myinnercircle@amm.com and we’ll return the reply in a plain brown envelope.

Author

Jo Isenberg

Jo Isenberg is executive editor of AMM. She has been covering the steel industry for over 30 years and has served as editor of AMM for the last 11 years – the most successful decade in the publication’s long history.