Grab your smart phone, head for the nearest hunk of steel you can find and shoot away.
In a move to promote its Facebook page and raison detre, the Brussels-based World Steel Association (WorldSteel) has launched its first-ever photography competition around the theme: Steel in your life.
Winners will be selected by popular vote, with photographers snapping the top three images awarded an iPad mini.
To enter the competition and cast a vote for your favorite entry, submit your photo to WorldSteels Facebook page.
And a word to the wise, dont waste any time. The competition runs from Jan. 30 to Feb. 28, and the list of possible subjects is dizzying.
For a little extra inspiration, you might want to download the official competition poster from WorldSteels website. Or you can tap into a fast-paced video highlighting how steel touches our lives in forms ranging from plow blades (thank you John Deere) to jet landing gears.