Hotline has heard that as of May 1, GreenEDGE, Australia's
first professional cycling team, is now sponsored by mining
supplier Orica, and will henceforth be known as Orica-GreenEDGE
GreenEDGE exploded (pun intended) onto the UCI World Tour in
January this year with a comprehensive victory in the first UCI
event of the year, and the team's debut in the world tour
series, at the Tour Down Under.
The team's first outing under the new sponsor will be at the
Giro D'Italia, starting this Saturday in Herning, Denmark, on
May 5 and finishing in Milan three weeks later.
"GreenEDGE is the first Australian team at this level and it
offers Orica a powerful sports marketing platform, perfectly
aligned with our values and drivers," Ian Smith, md and ceo of
According to its website, Orica is the world's largest provider
of commercial explosives, blasting systems and blast-based
services for the mining industry.
Hotline hopes that the partnership goes off with a bang...