NEW YORK NanoSteel Co.
has named Craig Parsons president of its automotive business as
the company moves toward commercial production of its new
advanced high-strength steel (AHSS) sheet.
In the newly created position,
Parsons will promote NanoSteels products to automotive
and Tier I original equipment manufacturers (OEMs), the
Providence, R.I.-based company said Wednesday.
Parsons told AMM he
will especially seek to attract international customers for the
companys new automotive product line.
"One thing Ive recognized
is the need for a global supply chain solution," Parsons said.
"We recognize this has to be scalable and usable in multiple
regions around the world."
Parsons previously served as
president of automotive steel blanks producer Noble
International Ltd., and most recently as vice president of
sales and business development at stamping company Gestamp
North America Inc.
NanoSteel, which already
supplies surface coatings in the energy and mining sectors, has
recently been focusing on developing a high-strength, ductile
steel alloy for commercial use in the automotive industry as
companies move toward lightweight materials.
General Motors Ventures LLC, a division of General Motors Co.
that invests in automotive technologies, announced earlier this
year that it had invested in NanoSteel (amm.com, Aug.
6). NanoSteel aims to send the material to GM for validation
before the end of the year.
"Weve gotten lot of
interest from Tier I suppliers and the OEMs," Parsons said,
declining to name specific companies it has connected with
besides GM Ventures.
Parsons said NanoSteels
product is a more cost-effective material than aluminum for use
in vehicles when it comes to lightweighting.
"(Aluminum) is expensive and
there isnt enough," said Parsons. "Making a car that gets
50 miles per gallon, the automakers could do it tomorrow. But
itd be a car no one could afford."
But its not aluminum
Parsons said the new product will primarily look to compete
againstits traditional automotive steels.
"(Automakers) need alternatives to the more traditional
high-strength steels. They need higher-strength steels, and
thats exactly what were offering them," he