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Greer Recycling fires up new auto shredder

Keywords: Tags  auto shredder, Greer Recycling, Brian Greer, North Carolina shredder, Lisa Gordon

PITTSBURGH — Greer Recycling Inc. has commissioned a new auto shredder in North Carolina, with the goal of providing a broader range of material to the 11 mills it can serve in the Carolinas and Virginia.

"Part of our vision is to control the majority of our material from start to finish and cut out the middle man," company president Brian Greer told AMM.

The Reidsville, N.C.-based scrapyard on Dec. 28 fired up its Wendt Model 60 auto shredder, which is capable of producing 55 to 60 tons per hour. It decided to invest in the project in 2011, hiring veterans with more than 45 years’ combined experience from other shredders to work at the facility.

While there is increased competition to obtain feedstock for shredders, Greer said the yard has a steady stream of material. "Feedstock is still plentiful for our market because we already do a lot of wholesale business with area feeder yards," he said.

This marks the 11th shredder in the state.

Greer plans to focus on quality and not quantity, noting that absentee ownership has its drawbacks. "We believe that what happened to a lot of yards is the management has been offsite and not able to steer the ship in the right direction. I am here every day walking in the yard, looking in the picking boxes and on the chopping line," he said.

Greer is the third-generation leader of the company, which was started by his grandfather in 1979. Greer’s father sold the company in 1997, and Brian reacquired it in 2002 after the buyer filed for bankruptcy. Greer has grown the company from three acres and a handful of employees to 33 acres and 48 employees (, July 26, 2010).

"I bought the company back because I have been here since I was four years old and the rust is in my blood," the 31-year old said.

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