PITTSBURGH Greer Recycling Inc. has commissioned a new
auto shredder in North Carolina, with the goal of providing a
broader range of material to the 11 mills it can serve in the
Carolinas and Virginia.
"Part of our vision is to
control the majority of our material from start to finish and
cut out the middle man," company president Brian Greer told
The Reidsville, N.C.-based
scrapyard on Dec. 28 fired up its Wendt Model 60 auto shredder,
which is capable of producing 55 to 60 tons per hour. It
decided to invest in the project in 2011, hiring veterans with
more than 45 years combined experience from other
shredders to work at the facility.
While there is increased
competition to obtain feedstock for shredders, Greer said the
yard has a steady stream of material. "Feedstock is still
plentiful for our market because we already do a lot of
wholesale business with area feeder yards," he said.
This marks the 11th shredder in
Greer plans to focus on quality
and not quantity, noting that absentee ownership has its
drawbacks. "We believe that what happened to a lot of yards is
the management has been offsite and not able to steer the ship
in the right direction. I am here every day walking in the
yard, looking in the picking boxes and on the chopping line,"
Greer is the third-generation
leader of the company, which was started by his grandfather in
1979. Greers father sold the company in 1997, and Brian
reacquired it in 2002 after the buyer filed for bankruptcy.
Greer has grown the company from three acres and a handful of
employees to 33 acres and 48 employees (
amm.com, July 26, 2010).
"I bought the company back
because I have been here since I was four years old and the
rust is in my blood," the 31-year old said.