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Ruukki expands into North American market

Keywords: Tags  Rautaruukki Oyj, Ruukki, specialty steel, Thomas Hornfeldt, Rey Mashayakhi


NEW YORK — Finnish specialty steelmaker Rautaruukki Oyj (Ruukki) is expanding its presence in the North American market, opening offices in the United States and Canada and increasing its product offerings, the Helsinki-based company said Nov. 19.

Ruukki has opened offices in Pittsburgh and Toronto with the goal of expanding service to industrial end markets in North America. The move, which the company described as an "aggressive, full-bore expansion," will enable the company to run sales, marketing and distribution operations in the United States and Canada. Ruukki’s manufacturing and research operations will remain in Finland, the company said.

"Ruukki needs to be close to customers to deliver the high level of service and help them find the best steel solutions for their applications," Thomas Hörnfeldt, senior vice president of special steels and international sales, said in a statement. "We are committed to building a strong position for Ruukki in North America and look forward to servicing customers who need the highly differentiated and proven steel we are known for."

The company, which specializes in "high-strength and wear-resistant specialty steels," said it will offer "energy-efficient steel products to North American manufacturers involved in transportation, heavy lifting, mining and other demanding industrial applications."

Products include Optim, a high-strength steel used in commercial vehicles and heavy lifting equipment, and Raex, a wear-resistant steel used for containers, mining equipment and platform structures.

Ruukki said earlier this year that it was expanding its sales operations and opening offices in the Americas, Africa, China, the Middle East, Southeast Asia and Australia (amm.com, June 25).

Ruukki’s net sales in 2012 totaled $3.78 billion, the company said.


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