High-strength rebar company MMFX Steel Corp. of America is
looking to expand its share in the commercial construction
market with the introduction of a new product, the company
announced Dec. 10.
high-strength rebar has grown in the past year, with commercial
construction engineers increasingly turning to high-strength
rebar as a way to cut costs in building projects (
amm.com, Sept. 12).
MMFX is quoting a new
high-strength rebar product, ChromX 4100, in construction jobs
in an effort to attract a larger portion of the commercial
construction market interested in cheaper higher-strength
The grade 100 ChromX has the same mechanical properties as
the Irvine, Calif.-based companys mainstay rebar
technology, MMFX2, but is cheaper and not
"This product will be
primarily focused on commercial construction business because
(engineers) arent building high-rises to last 100 or 120
years: They want pure high strength," chief executive officer
Thomas Russo told AMM.
driven more toward solving congestion issues than
corrosion-resistant aspects. ... This is about optimizing their
costs," said Russo. "In high-rise projects, theyre only
interested in the high-strength portion."
MMFX sales have
increased about 80 percent in 2013 from 2012, Russo said, but
did not provide specific sales data. Much of MMFXs
high-strength rebar sales have been in bridging and decking
construction. The rebar has a tensile yield strength of more
than 100 kilopounds per square inch (ksi).
"The industry is going
this way for commercial construction, were seeing 75 ksi
(yield strength) in a lot of specifications. Cost is what they
want to avoid. Its a new place the markets going,"
Earlier this year the
American Association of State Highway and Transportation
Officials (AASHTO) approved the use of Grade 100 steel in
design specifications. Prior to the revisions, bridge engineers
could only use reinforcing steel with a yield of up to 75 ksi
amm.com, May 7).
MMFX licenses third
parties to produce its patented rebar technology. McMinnville,
Ore.-based Cascade Steel Rolling Mills Inc. produces rebar with
MMFX, but the company is searching for an East Coast producer
to expand its geographic footprint.
The company is also
seeking to produce special bar quality (SBQ) for original
equipment manufacturing applications, and the East Coast
producer MMFX signs on with will likely need SBQ
"If were going
to expand to another producer, we want that producer to have a
broader portfolio of product applications," Russo said,
including a range of sizes and capabilities.