NEW YORK High-strength rebar company MMFX Steel Corp. of America is looking to expand its share in the commercial construction market with the introduction of a new product, the company announced Dec. 10.
Demand for high-strength rebar has grown in the past year, with commercial construction engineers increasingly turning to high-strength rebar as a way to cut costs in building projects (amm.com, Sept. 12).
MMFX is quoting a new high-strength rebar product, ChromX 4100, in construction jobs in an effort to attract a larger portion of the commercial construction market interested in cheaper higher-strength rebar.
The grade 100 ChromX has the same mechanical properties as the Irvine, Calif.-based companys mainstay rebar technology, MMFX2, but is cheaper and not corrosion-resistant.
"This product will be primarily focused on commercial construction business because (engineers) arent building high-rises to last 100 or 120 years: They want pure high strength," chief executive officer Thomas Russo told AMM.
"(Engineers) are driven more toward solving congestion issues than corrosion-resistant aspects. ... This is about optimizing their costs," said Russo. "In high-rise projects, theyre only interested in the high-strength portion."
MMFX sales have increased about 80 percent in 2013 from 2012, Russo said, but did not provide specific sales data. Much of MMFXs high-strength rebar sales have been in bridging and decking construction. The rebar has a tensile yield strength of more than 100 kilopounds per square inch (ksi).
"The industry is going this way for commercial construction, were seeing 75 ksi (yield strength) in a lot of specifications. Cost is what they want to avoid. Its a new place the markets going," Russo said.
Earlier this year the American Association of State Highway and Transportation Officials (AASHTO) approved the use of Grade 100 steel in design specifications. Prior to the revisions, bridge engineers could only use reinforcing steel with a yield of up to 75 ksi (amm.com, May 7).
MMFX licenses third parties to produce its patented rebar technology. McMinnville, Ore.-based Cascade Steel Rolling Mills Inc. produces rebar with MMFX, but the company is searching for an East Coast producer to expand its geographic footprint.
The company is also seeking to produce special bar quality (SBQ) for original equipment manufacturing applications, and the East Coast producer MMFX signs on with will likely need SBQ capabilities.
"If were going to expand to another producer, we want that producer to have a broader portfolio of product applications," Russo said, including a range of sizes and capabilities.