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Event Overview

Metal Bulletin Events and World Steel Dynamics Steel Success Strategies series returned to Istanbul in January 2014. 

As the epicentre of many important steel industry trends, both political and economical, Istanbul provided the perfect location for senior representatives to gather and discuss the key issues facing the industry in the region.

Over three days panellists engaged in strategic discussions, offering insights and predictions for the short and long term future of the market.

Whilst the steel industry continues to face difficulties, positive signs of recovery are emerging. Bringing together top level executives from all the major global players Steel Success Strategies once again proved THE must attend steel event in Turkey.

Topics discussed:

  • Global market fundamentals, the continuing impact of the economic crisis and overcapacity
  • Maximising profitability through technological innovation
  • Turkish and Middle Eastern demand for flat rolled products
  • New developments in the long products market including the opportunities that Iraq and Iran present
  • Asia’s role in sustaining industry growth and demand
  • Raw materials focus
  • Liquid steel futures markets – how hedging strategies can boost financial gains

Who attended?

  • Steel mills
  • Steel and raw material traders
  • Iron ore producers
  • Technology providers
  • Logistics companies
  • Analysts and consultants
  • Steel service centres
  • Automotive and consumer goods manufacturers
  • Construction companies
  • Scrap suppliers
  • Banks and financiers
  • Exchanges and clearing houses

More information about the Steel Success Strategies series can be found at