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Materials buyers are going digital, and metals suppliers need to keep up.
Contemporary material buyers tend to research – and buy – materials online. More material suppliers are addressing the trend and turning to the Internet. But simply having a website is not enough. You also need a comprehensive digital marketing strategy.This guide from Matmatch introduces the most important tools and channels to consider, as well as tips on how best to utilise them. It covers: Google Analytics, SEO,
PPC advertising, and Social media. It also introduces Matmatch, which offers suppliers a way to take advantage of the digital opportunity today.
Talk is cheap, tariffs expensive. In the current gamesmanship over trade, the aluminium market is going to penalty kicks and anything could happen. Erik Norland, Senior Economist, CME Group examines what the macro impact of the trade war would be for the aluminium industry. He will discuss potential scenarios as trade barriers and how they will impact the markets. As declarations of tariffs and retaliatory measures affect prices of futures and premiums in cash markets, adding volatility amid the potential for disruptions to large swath of the supply chain, Richard Stevens, CME Group Metals Research, will discuss how firms can manage risk. Agenda: how are futures contracts for aluminium being used by the industry, an overview of volumes of premium contracts and what issues are being responded to by the creation of premium futures contracts.