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Vinay Shroff

Executive Vice President - Sales & Marketing
JSW Steel

Vinay Shroff is the head of Sales & Marketing (Domestic and International) at JSW Steel Ltd, JSW Steel is one of India’s leading integrated steel manufacturers with a capacity of 18 MTPA and turnover of USD 9.3 billion. It is one of the fastest growing companies in India with a footprint in over 140 countries. JSW offers a wide gamut of steel products that includes Hot Rolled, Cold Rolled, Bare & Pre-painted Galvanized & Galvalume®, TMT Rebars, Wire Rods and Special Steel. India is the fastest growing economy in the world and the Government of India has a vision of 300 million ton steel capacity by 2030-31. Infrastructure push is providing impetus to steel consumption and there is a lot of optimism in the country. Long products – special steel, alloy steel TMT Re-bars have seen a surge in demand. In TMT Rebars, Vinay has made focussed efforts to ensure availability in every corner of India and additional grades are launched every year to provide more options based on application and geographical location / climatic conditions. Vinay has focussed on introducing products for emerging segments like renewable energy, increasing sales of value added products like pre-painted steel and coated steel, providing customized grades and better servicing to high value segments like appliance manufacturers. He has changed the landscape of domestic steel marketing in India, by creating the Retail vertical for JSW Steel. Retail in JSW now accounts for over USD 2.5 billion in sales. New format stores have been introduced to ensure that that MSMEs and retail customers get on-demand customized products and services. Formats like JSW Explore, JSW Shoppe and JSW Shoppe-Connect have etched their place in the domestic market. Branded steel is favoured by Indian customers and Vinay’s focus on building best-in-class brands has reaped good results. Robust brand strategy has helped capture high market share in focus micro-markets. Brands like JSW Neosteel (TMT Rebars), JSW Colouron+ (Prepainted Steel) and JSW Vishwas (Galvanized Corrugated Steel) are market leaders in the country. Vinay has always emphasized on bringing the best practices from across industries into steel and has been working towards digitization of sales and marketing processes. An alumni of B.I.T.S, Pilani, Vinay has over 29 years of experience. He has worked extensively in petrochemicals, telecom and FMCG before joining the steel industry. In petrochemicals, he set up the export business of polymers in China. It was the first time, polymer was being exported from India in bulk quantities. In telecom, he was a part of the telecom revolution of India, when mobile technology connected hundreds of millions of Indians for the first time

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