Novelis ‘evercan’ hops into market with Red Hare beer

Apr 10, 2014 | 10:25 AM | Michael Cowden

Tags  Novelis, Philip Martens, evercan, Red Hare Brewing, Roger Davis, packaging, can sheet, microbrew closed-loop recycling

CHICAGO — Red Hare Brewing Co. plans to package its namesake craft beer exclusively in Novelis Inc.’s "evercan," a high-recycled-content aluminum sheet product for the beverage can market.

The decision represents the first commercial use of evercan, which the company said sports a minimum 90-percent recycled content, Atlanta-based Novelis said.....





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