CORONADA, Calif. A
project to increase capacity at Noranda Aluminum Holding
Corp.s New Madrid smelter in Missouri will boost the
companys electrical efficiency, president and chief
executive officer Layle K. "Kip" Smith told AMM.
Reliability and capacity
upgrades to the smelters rectifier will add an additional
35 million pounds of capacity once completed, he said.
"We buy as much electricity at
New Madrid as the entire city of Springfield, Mo., so even a
small per-pound improvement in a (direct current) kilowatt
usage is beneficial to us," Smith said.
"All the pounds of aluminum
production there will see an electrical efficiency
improvement," he said, adding that there was around $28 million
of project spending remaining.
"We drive to make a pound of
aluminum as cost effectively as possible. We try never to sell
just a pound of primary aluminum, we try to fabricate
everything to ensure theres a value-added premium," Smith
said. "Were pretty successful at that. The New Madrid
project is typical and in line with that strategy."
Norandas strategy is driven by three key components:
integration, productivity and value-added growth, he said.
Upstream integration allows the
security of supply for key raw materials to enable Noranda to
manage and control costs, while downstream integration gives
the producer security of demand, Smith said.
New Madrid is Norandas
largest facility, with 980 employees. The fully integrated
smelter has its own raw materials unloading facility,
environmental control systems and aluminum reduction plant,
including carbon anode fabrication.
The site also houses a
fabrication facility to produce continuous cast rod, extrusion
billet and foundry ingot.